An Introduction
Habitat for Humanity is a fantastic organization that builds homes for families that might not have had the opportunity in the past to be homeowners. Potential homeowners apply for the homes and are awarded affordable mortgages. The homes are built by volunteers from the community and the home owner themselves.
“Formed in 1988, Rockford Area Habitat for Humanity is the local Habitat affiliate for Winnebago County, Illinois.
Our work is not about houses, it is about homeowners. It’s about our community.
Habitat is dedicated to building homes, neighborhoods, and lives through improved housing opportunity. We build simple, decent, affordable homes to be sold to families currently living in substandard housing.
Rockford Habitat is for families who are ready to make a life-changing commitment to become homeowners. Families are selected on the basis of need for adequate housing, ability to make mortgage payments, and willingness to become partners in the program.
Join our mission. Together we can improve homes, families, neighborhoods and our community!” -Rockford Habitat
Cover Spread
The cover spread for the Habitat Rockford newsletter features a photo of a habitat family inside of their home. The text “This is why…” is able to stand on its own but invites the viewer to turn the page to find out more.
The back of the newsletter features the ask. The text “you can help” finishes the sentence from the interior spread. Then you are given the three ways that you can help Habitat with their vision of a world where everyone has a decent place to live.
Interior Spread
The interior spread is bright and colorful and features a very unique grid. The two pages of the newsletter are a separated by the spine and are a mirror of each other. I used this mirroring to express the idea that the position that these two people hold could be easily reversed. It could be you or I that need a hand up and that we are in this together.
At the top of the page big and bold “we build” completes the sentence that started on the cover. The text “This is how…” then appears to lead the viewer to turn the page much like the cover.
I was able to capture a very unique perspective of the habitat job site where two houses were being built simultaneously with my drone.
Contact
Phone
(815) 608-6188
Address
5934 Cambridge Chase
Rockford, IL 61107